
It's Just a Phase
Nobody experiences a phase from the outside. A raw, honest reflection on the invisible weight mothers carry - and the five minutes of being truly seen that could change everything.
Stacey Hayes
Founder of Dino & Bear
Expert advice, practical tips, and real stories from parents navigating school life. Everything you need to make parenting a little easier.

If you're a working parent who wakes up already exhausted, spends your day firefighting between meetings and school emails, and falls into bed wondering what you forgot—you're not imagining it. Science proves your body is experiencing the stress equivalent of juggling three full-time jobs.

I've built and scaled a business to over 10M in revenue. I've managed teams across multiple European markets. And yet, somehow, keeping track of which day my child needs to wear odd socks for charity feels like it might break me. The answer lies in understanding mental load vs. cognitive load.

We're the generation that grew up with technology. We were supposed to be good at this. Instead, we're the most overwhelmed parents in history, drowning in a tsunami of information that was meant to make our lives easier.

We've all heard it: 'It takes a village to raise a child.' So why does it feel like you're doing it completely alone? Not because the village doesn't exist. The problem? You've somehow become the village switchboard operator.

When the solution becomes the problem: Inside the mental toll of parent WhatsApp groups. It's 7:42 AM. Your phone buzzes. 47 unread messages in the Year 3 parent group. Your stomach tightens. Welcome to WhatsApp anxiety.
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